Cutting Through the Noise: Storytelling for Startups

The story you present about your startup is all-important to your success. And the more limited your resources are, the more important it is that you get it right the first time. If not, your story will not be able to cut through the noise of today’s media landscape.

This is a workshop targeted at any startup that understands the value of PR and marketing, but whose time and budget do not allow for any detours. Naturally, a lot of startups tend to focus more on the work itself than how to communicate it.

The workshop helps you identify the shortest possible route between you and the people you want to reach – whether they are journalists and editors, members of the public, or possible business partners and sponsors.

You will leave the all-day workshop with:

  • A unique story about your business
  • An overall plan for how to communicate it


Jan 17, 2018


09:00 AM - 04:00 PM



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American Underground @Main
201 W Main Street, Durham, NC 27701


Toro Town Storyworks

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