Teams come into Groundwork at different stages with different needs. Groundwork is not so much a curriculum as a structure to help you move to your next goal.
Much of your time will be spent continuing to do what you’ve been doing, with an added focus on:
If you are still at the idea stage, you will be testing your assumptions by getting out of the building and interviewing potential customers and validating your idea and product.
If you already have an MVP, we’ll focus on building traction.
You will work to model your entire business – not just develop your product.
Beyond just creating a great deck and delivering a great speech, weekly critique of your pitch helps identify the gaps in your business. And you can work on whatever else you need – a sales pitch, a partner pitch, a one-on-one conversation about your business
We help you make connections with mentors, advisors, investors, and customers.
We draw from more than 50 well-respected members of the Triangle startup ecosystem.
Twice a week, we will have a conversation with a successful entrepreneur, an investor, or other member of our community.
Most afternoons experts hold office hours that enable you to drop in and get guidance. They include specialists in sales, marketing, branding, user interface, PR, intellectual property, startup legal matters, and finance.
We have energetic fellos and interns who can help your team – for example, market research, competitive analysis, and web site content.
Finally, there are other perks – awesome office space on the American Tobacco Campus, access to the American Underground, $100K in Google cloud credits, 2 years and up to $5K Amazon Activate credits,, Google for Entrepreneurs, HubSpot’s Jumpstart Program, cool outings, and other benefits
In late 2010, several factors converged that gave birth to Groundwork Labs. One was the effectiveness of accelerator programs at helping startups achieve their goals faster, and the second was the desire of NC IDEA Foundation to do something to help the most promising of the 140-170 grant applicants who were not yet at the stage that they could win a grant.
Since then we have helped more than 130 teams and more than 250 founders.
Of course, these successes are not due solely to Groundwork Labs. It takes an entire village to build a startup and many have gotten help from other organizations, mentors, and people – and some of them surely would have achieved success without Groundwork.
That being said, based on the founders comments we have been particularly impactful on:
Click here to learn more about our Groundwork Labs companies .
Application Available in August 2017
Groundwork Labs After Hours is a mini version of our regular Groundwork Labs program. Just like business schools offer a “weekend MBA” for those working full time, this program targets (but is not limited to) candidates with these two characteristics:
An early stage idea that requires additional refinement and insight before fully committing to it
Folks who have a full-time job and cannot participate in our regular program.
The objective is to help participants in eight weeks decide if their idea is solid enough they can quit their day job and pursue it, or figure it out that it is not and fail fast.
Customer Discovery – identifying the potential customer’s problem and solution, and determining how big a pain point exists, creating an effective MVP, and interviewing potential customers. Attendees will be required to interview 5 potential customers per week
Business Model Canvas and Lean Startup – attendees will construct and iterate a business model canvas
To get the most out of the program, attendees should plan on at least 10 hours per week outside of the sessions to benefit from the experience. This time will primarily be spent interviewing potential customers and creating a business model canvas, and we will mostly do a flipped classroom where there will video tutorials to be viewed outside of class.