Groundwork Labs After Hours is a mini version of our regular Groundwork Labs program. Just like business schools offer a “weekend MBA” for those working full time, this program targets (but is not limited to) candidates with these two characteristics:
The objective is to help participants in eight weeks decide if their idea is solid enough they can quit their day job and pursue it, or figure it out that it is not and fail fast. The After Hours program meets every other week for eight weeks and focuses on:
Customer Discovery – identifying the potential customer’s problem and solution, and determining how big a pain point exists, creating an effective MVP, and interviewing potential customers. Attendees will be required to interview 5 potential customers per week
Lean Startup and Business Model Canvas
Pitching and Fund Raising – Fund raising strategy, delivering an effective pitch, where to find seed stage funding
To get the most out of the program, attendees must plan on devoting at least 10 hours per week outside of the sessions to their startup. This time will primarily be spent interviewing potential customers, creating a business model canvas, viewing video tutorials.