CASE STUDY

Devil’s Foot Beverage

Ben Colvin of Devil’s Foot Beverage, 2018 NC IDEA MICRO and 2019 NC IDEA SEED Grant Recipient, shares his entrepreneurial journey – from creating the business concept to earning revenue to fulfilling a mission.

Entrepreneurship, for me, is all about the journey – from creating the business concept to earning revenue to fulfilling a mission. It is not just about driving revenue, it is a way to an end goal. For most of my career, I worked in conservation nonprofits, and I saw how some unique companies aligned their model to grow company profits while also supporting social causes. This is how we built the Devil’s Foot business model – revenue, scale and growth in line with drive, mission and a local, community focus.  >> READ MORE

 

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