New Hanover Regional Medical Center (NHRMC) innovation team and UNCW CIE are developing a Health Care Innovation Certificate Program for students, faculty, and medical staff in the community. This semester-long course will get people talking to customers to discover pain points in health care. Then take these pain points through design thinking innovation to develop possible solutions. This will be a team-based, interactive, and hands-on learning experience. Teams will build a business around one of the solutions by building a business model canvas.