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Meet Our Founders: Rachel Cash

Rachel Cash

Elroi  – MICRO Fall 2023

Published February 14, 2024

As part of our ‘Meet Our Founders’ series today, we introduce Rachel Cash, Founder and CEO of Elroi based in Durham, NC. Elroi is a data marketplace that allows consumer to exchange their data with companies fostering digital equity and economic participation.

Q: What are you most excited about right now? What keeps you up at night?

A: The changes in the data ecosystem are what I am most excited about. As we move to Web 3.0 and a more interconnecting world, there is so much innovation happing. What keeps me up at night is thinking about if the next iteration of technology will be used to enable a more equitable world.

Q: How will your NC IDEA grant funds advance your company?

A: Receiving the NC IDEA grant gave us the boost that we needed; not only the funding but also access to the network and partnerships. The startup journey is a hard road and the funds have advanced our morale having a group of individuals saying yes and helping us validate our vision.

Q: What have you enjoyed most about starting your own company?

A: I have always been an avid learner, and love to solve problems. Stepping out and trying to develop and bring a hardware/software product to market has definitely provided me with that experience in spades.


While visiting Durham, Rachel recommends:

  • If you are coming to Durham, I suggest you take some time enjoying downtown Durham. There are so many cool bars, restaurants, and stores that are unique and have a powerful history. If I was going to recommend food, I enjoy the Blue Note Grill and some blues music as well.


Support Elroi and Rachel by:

  • We are looking for partnerships that are passionate about digital equity. We would love your thoughts or connections for engaging communities to control their data and how we can best put that data to work in an equitable and privacy compliant way. Additionally, we are looking for additional resources who are passionate about joining our team and want to change the data ecosystem.